Leading Successfully Across Cultures · Cross-Cultural Communication · Global . This dimension deals with the fact that all individuals in societies are not equal Saudi Arabia scores high on this dimension (score of 95) which means that by utilising our effective and proven framework based on Geert Hofstede’s work. Transcript of Las 5 Dimensiones culturales de Geert Hofstede. 1. Distancia al Poder 2. Individualismo – Colectivismo 3. Masculinidad –. Dimensiones Culturales, Geert Hofstede. No description. by. Eliott Machat. on 19 January Comments (0). Please log in to add your comment.

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The influence of culture on tourist behavior spans from basic travel motivation to tourist decision making process involving preference and choice behaviors, and continues to various aspects of post-purchase behaviors such as service quality and perceived value evaluations, satisfaction and revisit intentions. Another study by Prebensen, Larsen, and Abelsen provides some interesting and useful insights on the concept of individuality in the tourism context. Thus, risk reduction is the objective or motive that leads to a collectivistic action or outcome on part of many tourists in the during-travel stage.

Mexico scores 82 on this dimension and thus has a very high preference for hotstede uncertainty.

The cultural orientation was measured using items representing the four cultural dimensions identified by Hofstedethe fifth cultural dimension of long-term versus short-term orientation identified in Bond and the Chinese Cultural Connectionand the concept of low versus high context cultures developed by Hall Crotts and Litvin used data set for the yearand their study included outbound tourists from U.

Mexico scores 69 on this dimension and is thus a Masculine society. There is a very clear pattern in terms of which cultural dimensions are applicable on which stage of the tourist behavior. Hofsteee “After” category includes stage 5 and includes behaviors related to evaluations of the purchase dimmensiones consumption experiences by the consumers.

Country Comparison – Hofstede Insights

Also, these differences affect the characteristics of trips taken by tourists from different cultural backgrounds. For the Australian sample only, the relationship between culture and socio-cultural risk was significant.

The conceptual framework developed in our research provides with some further insights into the relative dominance of the various cultural dimensions in different stages of travel behaviors.

Join the Hofstede Insights Network A highly selective worldwide network of culture dimensions management consultants with extensive professional experience and knowledge on how to implement culturally sensitive management practices. The KDF included two items: Examples are drawn mainly from collectivistic societies of Asia such as China, Japan and Korea.


The social integration factor explained the largest proportion Typically graduates travel with a few close friends. We would also like to acknowledge the valuable comments of the two anonymous reviewers and the journal editor in finalizing this manuscript. Each of the above decision areas includes a variety of sub-decisions on which differences amongst tourists from different cultures can be expected.

European Management Journal, 7 4 The top three destinations for school excursions are Korea, China, and Australia, in that order.

Las dimensiones culturales y la conducta turística según Hofstede: análisis y marco conceptual

January 14, Accepted: With a very high score of 97, Mexican culture has a definite tendency toward Indulgence. In this subsection, five types of post-travel behaviors are included: An in depth analysis of research done in this area, however, suggests that the underlying processes, through which the cultural influences work, are very different for before and during stages of travel behaviors.

Power Distance is defined as the extent to which the less powerful members of institutions and organisations within a country expect and accept that power is distributed unequally. The Confucian Dynamism, which includes values relating to face, status, tradition, etc.

As previously discussed, these three dimensions together were earlier characterized by Hofstede and Bond as expected social behaviors capturing the behavior of individuals in different social situations: Two research studies dealing with these issues are Money and Crottsand Crotts and Litvin In Part II, perceptions of actual tourist behavior were obtained from tourists themselves as well as from service providers on the same set of 23 variables.

A situation in which the dominant values of society are success, money, and things Masculinity. Cross-Cultural Contributions to Psychology.

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Annals of Tourism Research, 19 2 This resulted in an overall of comparisons 20 variables X 6 nationality pairs consisting of 36 for social interaction factor, 42 for commercial transaction factor, 18 for activities preference factor, 12 for bargaining factor, and 12 for knowledge of destination factor. Power Distance is defined as the extent to which the less powerful members of institutions and organisations within a country expect and accept that power is distributed unequally.

Those with a culture which scores high, on the other hand, take a more cultkrales approach: There are many salient implications yofstede this research for travel and tourism marketing. In terms of the composition of the sample, the tour group in Pizam and Sussmann study comprised of four different nationalities: In addition to their independent influences on travel behaviors, these two values associated with RTD and COD also have an interactive effect.


Social Life and Development in Hong Kong. March compiled data from various sources and identified eight distinct segments of Japanese tourists. The results of canonical loadings for 22 travel related behaviors indicated that three correlated variables within the set of travel behaviors were travel in groups versus travel by themselves, adventurous versus safe and joining all self-paid activities suggested by tour versus not joining.

Section four of the paper provides a literature review of the travel and tourism research applying the five cultural dimensions to the study of various domains of tourist behavior.

Travel risk perception, safety concerns, and travel anxiety: This trip usually lasts any where from a few days culturzles a week; it is mostly sponsored by dimensionee company, while employees pay a small proportion of the cost. The participants were born in 74 countries, resided hofsteed 81 countries, and were citizens of 68 nations. Face Saving in Chinese Culture: The Cultrales tourists and Australian hotel employees gave their responses for desirable and actual tourist behaviors for each of the 23 items on a 7-point scale where 1 represented disagreement and 7 represented agreement.

A situation in which people are supposed to look after themselves and their immediate family only Individualism. Many of the research studies discussed that tourists resort to measures such as group travel, traveling with a large party, etc. In the fifth section of the paper, we analyze the patterns in the application of the five cultural dimensions to various tourist behavior domains and classify different tourist behaviors into three categories mentioned above that are SID, RTD, and COD.

Consumer Behavior 9th Ed. Wong and Lau study directly assessed the tourist behavior: At the same time, they are less likely to eat meals at set times, less likely to yield to others in the elevators hofsfede less likely to observe care in use of the hotel facilities.