Sway: The Irresistible Pull of Irrational Behavior. Book author: Ori Brafman and Rom Brafman Reviewed by: John M. Grohol, Psy.D. ~ 7 min read. You know. Work that Rom and Ori Brafman have pulled together gives clues in this book review. Plus I add some commentary. Our Major Challenge is. Sway introduces us to the Harvard Business School professor who convinced In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide .

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The authors take lots of separate examples of irrational behavior and counter-intuitive conclusions, and tie them all together with solid, scientifically satisfying explanations. It’s our instincts that have kept us alive for 10, years.

Shopbop Designer Fashion Brands. When value attribution meets with the diagnosis bias, no matter how brief, it inevitable shapes our experience of that person and subject. Effect of the Diagnostic Bias on people beyond its filtering effect on accuracy: Which is why a first impression, will always have the biggest impact on us.

And if you want to stop drinking our wine to protest — what can we say, but you will only be punishing yourselves. It falls short on meaningful substance, and some areas are fluff laden.

You enjoy a restaurant 10 times more if the waiter is really nice, regardless of the food the product.

The Irresistible Pull of Irrational Behavior by Ori and Bafman Brofman is a very broad overview of several sociological attributes that may affect behavior, causing people to react and behave in unexpected ways. Thanks for telling us about the problem.

Ori and Rom Brafman turn the light switch on and examine the bradman that are inhabiting the recesses of human perception, judgment and value-attribution. This is a book for everyone, and I highly recommend it in the audio version because the reader is excellent as well.


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I was torn between 2 and 3 stars for this brwfman. Read more Read less. Also by Ori BrafmanRom Brafman. Fighting is better than accepting defeat. This power of value attribution is so potent that it affects us even when the value is assigned completely arbitrarily. It was the relationship.

Aug 03, Jackie “the Librarian” rated it really liked it Recommends it for: You may be surprised by the findings presented here re loss aversion, pull of commitment, value attribution, diagnostic bias, etc. This bias causes us to distort or ignore conflicting data.

Instead of focusing on the psychology, biology, neurology, or similar fields; Brafman and Brafman instead offer chapter after chapter of case study after case ssway.

Sway by Ori Brafman, Rom Brafman | : Books

But this is where a great business opportunity is found because of an industry or set of businesses that are stuck in these two combined forces. Share your thoughts with other customers.

Grohol sits on the editorial board of the journal Computers in Human Behavior and is a founding board member and treasurer of the Society for Participatory Medicine. We grind it out because it is hard to let go. For a book published init depends an awful lot on studies and publications from the mids. Don’t have a Kindle? Even when you’ve convinced yourself the odds are pretty good that you will survive swqy drop, it’s not the odds that count.

Sway: The Irresistible Pull of Irrational Behavior

Read reviews that mention irrational behavior irresistible pull value brafmaan pull of irrational loss aversion rom brafmzn ori and rom malcolm gladwell quick read diagnosis bias sway the irresistible predictably irrational decision making easy read brafman brothers chameleon effect human behavior irrational behaviors starfish and the spider highly recommend.


My high school motto was Principes Non Homines leaders not men – now I know why they thought that would work. Predictably Irrational, Revised and Expanded Edition: Read this book first.

Is this feature helpful? Some great examples throughout.

Sway: The Irresistible Pull of Irrational Behavior

Thus, only from the irrational, can we arrive at a decision to do so. Ori Brafman is coauthor of The Starfish and the Spider and is a renowned organizational expert who regularly speaks before Fortunegovernmental, and military audiences.

It’s simply not well written or organized. Therefore it’s not the irresistible pull of irrational behavior that gives us a story. Losses loom larger than gains.

Try the Kindle edition and experience these great reading features: I also liked the concept of the book on how they took into account one scenario which was about this captain named Van Zanten and expanded on what may have been probable to going on in his mind and brought in various examples from plentiful and credible sources. They’re often cheeky, too –you gotta respect any authors who, after listing blurbs and quotes by experts in praise of them on the back cover of the book, tell you that if you buy the book because of these quotes you’re being completely irrational.

Amazon Rapids Fun stories for kids on the go. Several well stated examples are given to support the authors theories throughout. Through all of these stories he does relate the story to real life.